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Winning strategies

Discover the traits that distinguish the most successful businesses from their competitors and learn how you can leverage these insights for your advantage.


New, extensive international research has consistently identified clear, universal traits common to businesses that outperform their competition in terms of success and profitability over time. These similarities will have significant implications for the field of strategy, both in academia and in strategic development among forward leaning and winning businesses. The research has been conducted at the prestigious London Business School under the leadership of Henning Karlsen. Henning Karlsen serves the position as visiting professor at LBS, while at the same time working as head of strategy consulting at Compete Consulting Group. 

We are delighted to extend an invitation to a two-hour seminar that will delve into the core findings of this pivotal research and discuss how these insights can be applied to forge sustainable, competitive edges for your business.

Seminar content:


  1. What determines whether you succeed or not in a market over time? A strategic backdrop for increased market attractiveness and profitability

  2. What characterizes businesses that outperform their competitors over time: Review of key findings from 6 years of research on winning strategies

  3. What it means for you in your daily business: Review of the toolbox and processes with associated strategies for how your business can work to strengthen its own competitiveness and profitability

Details of the event:

Date: 12 April 2024
Time: 09:00 to 11:00
Villa Lysaker, Fridtjof Nansens vei 1-3, 1366 Lysaker

The seminar is particularly adapted to top managers, commercial managers and business developers who seek a deeper understanding and practical tools to strengthen the company's competitiveness.

Good strategies are all about creating value for people

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